Welcome back to the How to Build a Dating App Podcast, chronicling the journey of a group of Marketeers building and launching a brand-new dating app.
In this episode, we welcome John Kershaw, mastermind of niche dating app Bristlr, and founder of M14 Industries. Kate, Michael, and Richard chat with John about everything from how procrastination led to creating a “joke” app that’s gone on to make half a million matches, to the viability of niche dating apps and the future of the dating app industry.
Exciting talking points from this episode include:
01:07: The Uber for Beard Fondling
Think your dating app idea is a little ‘out there’? John discusses how a simple idea turned into a viral dating app for hipster-matching.
04:49 Funnels, Shotguns, and the Lothario Detector
We muse with John about how some approaches for dating aren’t transferable and if dating apps mimic the same kind of initial interaction couples might have in the real world.
08:44 How to Grow the Beard
What are the ins-and-outs of Bristlr, and other apps that M14 Industries creates? How does the creation process work? What’s the ultimate goal with a niche app, and can it grow into a profitable business? John discusses if it’s possible to simply hit a big red ‘monetise’ button for an app, and the difference between ‘real’ dating apps, and ones designed to grab your user details.
18:27: Trending Towards Classier Apps
John describes the lean towards a ‘classier’ trend of app users and aesthetic, as companies try to build 'anti-Tinder' dating apps. The future of dating apps? Meaningful companionship and friendship. Also, video streaming!
26:47: Managing Expectations
How important it is to cater to users' expectations? We look over what people expect from new dating apps, from functionality to design.
33:41: Going Out vs Bristlr & Chill
Why not just stay home? It’s cold and dark outside. John explains that “going out is terrible” and how you don’t need to guess intentions on an app, along with two reasons why someone would switch to a new app.
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Episode TranscriptionDownload as PDF
John Kershaw is the founder of dating app Bristlr, which connects those with beards, to those that want to stroke beards. He’s also the founder of M14 Industries, a social app creation platform that allows anyone in the world to have their own branded app. He appeared on Dragons’ Den in 2017 and achieved bid offers from all five dragons.
Speaking about his experience on the podcast he said: “Chatting with the hosts about the ins and outs of online dating was great fun. It’s really enjoyable to talk frankly about an industry which is often shrouded in mystery, especially with a team looking to jump right in! I’m excited to see where they go from here".