Welcome back to the How to Build a Dating App Podcast, chronicling the journey of a group of Marketeers building and launching a brand-new dating app.
In this episode, our enlightening conversation with John Kershaw, mastermind of niche dating app Bristlr, and founder of M14 Industries, continues. John takes us through the best approaches for starting a dating app build, costings, funding, security concerns, and how to engage users once you’ve built an app.
Exciting points from this episode include:
01:31: Best Initial Approaches
John recommends a couple of simple ways to create and gauge interest in a new app concept, and how to find ways to create demand for a new business. Plus, thrifty advertising methods and how to incentivise users to sign up.
09:51 Security, Defence, and Scammers
App security concerns are vast – from hackers and user blackmail to identity fraud. Can you build an app that stops scammers in their tracks, or should users be educated to avoid it in the first place?
18:51 Reporting Trolls and Fakers
John discusses his methods of how to deal with user reporting, problem sign-ups, and some inventive ways he deals with those unsolicited pictures on Bristlr.
23:34: Key Metrics to Drive Success
John walks us through key metrics to consider when measuring success and how he distilled Bristlr into half a dozen crucial signifiers. We also chat about verifying user numbers and if this can lead to new PR opportunities.
28:34 The £100,000 Question
How much does it cost to build a dating app from scratch? And what gets forgotten when you’re considering the overall cost of the build? Do dating websites still make more money than apps? John goes through how he achieved funding for Bristlr, experience with start-up accelerators, and if you can be paid in advice.
We’ve all heard of ‘freemium’, but can earning money from your app be as simple as “put ads in it”? John’s learned a few lessons about how charging for apps – or parts of them – really works.
33:25: The Tinder Revenue Model: Tinder is a free app but also has paid memberships. In the Q1 of 2019 Tinder saw revenue grow by 42 percent year-over-year.
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Episode TranscriptionDownload as PDF
John Kershaw is the founder of dating app Bristlr, which connects those with beards, to those that want to stroke beards. He’s also the founder of M14 Industries, a social app creation platform that allows anyone in the world to have their own branded app. He appeared on Dragons’ Den in 2017 and achieved bid offers from all five dragons.
Speaking about his experience on the podcast he said: “Chatting with the hosts about the ins and outs of online dating was great fun. It’s really enjoyable to talk frankly about an industry which is often shrouded in mystery, especially with a team looking to jump right in! I’m excited to see where they go from here".