How did the podcast begin? During initial research into a potential dating app project, the NWI Marketing Team had an idea for an innovative way to gather specialist research and insight into the dating industry, as well as some potential promotion of any eventual dating product. The idea was a bold one: to start a marketing/tech podcast that chronicled the dating app project from conception right through to launch and beyond.
We had already discussed bringing in consultants to improve our knowledge on the dating app industry, so that then evolved into the idea of using a podcast as a platform to interview these experts; harnessing their specialist knowledge as well creating some fresh content to promote NWI. This led to the creation of the 'How To Build A Dating App' Podcast.
The podcast industry is growing by the day; with Spotify recently pledging to invest up to $500 million in 2019 on acquiring podcast companies (they've already snapped up 3 big hitters). There are some extremely popular marketing/business podcasts out there ('StartUp' being the most well-known) - so there is a definite interest in hearing about how start-ups are born. We are very pleased to be sharing our own story through this podcast, and hope that our listeners enjoy coming on the journey with us.
MAY 2019 - Launch Press Release: "New Dating App Podcast Launches"
Marketing and tech development agency, the NeverWhatIf (NWI) Group, have launched a new podcast delving into the complex world of dating, whilst working on creating their own dating app.
Featuring the advice of special guests and dating industry experts, the 'How To Build A Dating App' Podcast promises to investigate the world of modern dating, what it takes to find someone in 2019, and the extraordinary nuances around dating apps. The podcast's hosts, who form the NWI marketing team, will assess the current dating landscape and online dating trends over the 10-episode first season of the show.
Michael Hurcum, NWI marketing manager and producer of the podcast, said: "When researching dating apps, we discovered so many frustrations with 21st century dating - as well as some major success stories. It seems that everyone either knows someone with an interesting dating app story, or has one of their own". He added: "So we talked to the experts – not only to educate ourselves on the dating world and what it takes to actually build an app, but to share our findings with the public, many of whom will no doubt relate to some of the issues discussed on the show and find them interesting".
The podcast's first guest is John Kershaw, founder of the dating app Bristlr and social app creation platform M14 Industries, who successfully pitched his business idea on Dragon's Den in 2017 and achieved bid offers from all five dragons. Speaking about his experience on the show he said: "Chatting with the hosts about the ins and outs of online dating was great fun. It's really enjoyable to talk frankly about an industry which is often shrouded in mystery, especially with a team looking to jump right in! I'm excited to see where they go from here".
Another podcast guest is Hayley Quinn, Match dating coach & 1 million view TED speaker who has also appeared on The Apprentice, Celebs Go Dating, 4Music and Sky News as a dating expert. She added: "The dating industry isn't all about heart-eyed emojis. It's about strategy, marketing, and really identifying what people's needs are in a shifting dating landscape. I'm really happy to have been able to connect with the HTBADA crew at this stage in their journey down the online dating rabbit hole".
Season 1 of 'How To Build A Dating App' is available for free on all major podcast platforms including Apple Podcasts, Spotify, Stitcher, TuneIn and Alexa. The team are currently working on plans for a second season. You can find out more at howtobuildadatingapp.com.
JULY 2019 - Dragon Slayer Press Release: "Podcast produces mini-series with Dragons' Den contestant"
Following the launch of their 'How to Build a Dating App' podcast in June, marketing and tech development agency the NeverWhatIf (NWI) Group have released a special mini-series interviewing a former Dragons’ Den contestant, titled ‘Secrets of a Dragon Slayer’.
When producing the first season of the ‘How To Build A Dating App’ Podcast - chronicling the journey of a group of marketeers building and launching a brand-new dating app - the podcast team only scratched the surface of one of their guest’s appearances on the BBC show Dragons’ Den. John Kershaw, founder of the dating app Bristlr and social app creation platform M14 Industries, successfully pitched his business on Dragon’s Den in 2017 and achieved bid offers from all five dragons.
John’s appearance on the podcast was so well-received from both hosts and audiences that NWI commissioned an additional three episode series, with John returning to the studio to explore behind the scenes of Dragons’ Den and discuss how to deliver the perfect pitch, filming day titbits, the stability of a Den deal, and side effects of Den success.
Michael Hurcum, NWI Marketing Manager and podcast producer, said: “During the first season of the podcast we focused on investigating the current dating landscape and online dating trends, speaking to industry experts about their experiences creating and working with dating apps. That’s how we first spoke with John - he was our first ever guest, and whilst he gave us some fantastic insight and advice, we felt that we didn’t get to talk about his appearance on Dragons’ Den and how it impacted him and his company as much as we wanted to. So we’re really pleased to release these three 'Dragon Slayer' episodes to wrap up our first season of the show."
‘How To Build A Dating App’ has been downloaded in 35 countries since its launch, and is available for free on all major podcast platforms including Apple Podcasts, Spotify, Stitcher and TuneIn. You can find out more at howtobuildadatingapp.com.